You would think having people spend millions of dollars for the Super Bowl would help the economy and especially help that local region/city that it is hosted in; but that's not always what happens. Big sporting events like the Super Bowl are suppose to increase spending and the increase of spending should in theory boost the economy but at the same time most of that spending is just going to the big companies. Nearly 40 % of Americas wealth is in only 2% of the population so these big companies hosting, sponsoring, and putting ads for the super bowl are increasing their profit immensely while the others aren't. This only increases the wealth gap and can lead to a recession. The overall impact probably isn't huge but in times like our economy has been we need every bit we can. Also ever since the first Super Bowl in 1967 depending on which league (NFC) or (AFC) wins the Super Bowl there is a good chance it will let you know how the outcome of what our economy will be like the following year. Its called the Super Bowl Theory and it has been right about 80% of the time. When an original NFC team (pre-1970) such as the Colts, Steelers, etc. win the Super Bowl the next years economy will most likely be a bullish year and when an AFC team wins the following year is most likely to be a bearish year for the economy.
Alder, James. "Super Bull or Bear?" About.com Football. New York Times, 15 Feb. 2011. Web. 09 May 2012. <http://football.about.com/od/histo2/a/SBtheory.htm>.
\Bull vs. Bear. Photograph. New York.